I believe food is life and life is food

I believe food is life and life is food. I believe a meal is meant to be enjoyed slowly with friends, along with a glass of good wine or a cold beer. I also believe that the quality of the food is more important than the quantity.

Sharing a meal dates back to the beginning of the human race and was always an intimate eating experience surrounded by people who work hard to make you feel you belong there whether its family, friends, tribe, or culture.

We live in a time where we are constantly in a rush between obligations and choices, hectic jobs, shuttling kids to their activities and moving too fast from the place you’re in to the place that you were supposed to be 2 minutes ago.

Take a moment this weekend and slowly enjoy a nice meal with someone you care about. Smile a bit more than you have been, laugh a bit more than you have been, eat a little slower than you have been, and reflect a little longer than you have been.

https://ferretbrothersmarketing.com

Ms. Jennie

Please Check out Ms. Jennies Story. It made my whole Day!

“We are having our family reunion this Saturday and let me tell you that I had no idea how much work something like this took. Family members who I hadn’t spoke to in years popped out of the shadows to give their input on the t-shirts and someone got in a argument almost every day. No one could get their sizes straight and then it was like pulling teeth to get the money out of people. It was one of the most stressful things I’ve ever done.

I got assigned the t-shirt task last minute when my cousin dropped the ball. I chose a t-shirt place, gave the due date and paid my deposit. Then I never heard from them for almost two weeks. I finally got a hold of them and they sent me the proof for approval and I clarified the due date.

On Wednesday I went to pick up the shirts and they told me that they were behind schedule and they wouldn’t be ready until Monday. MONDAY! The reunion is on Saturday!

I started calling around in a panic and no one could help me with such a short turn-around time. Ferret Brothers was about the 5th place that I called and Terry said, in his usual way-too-happy voice that it would be no problem.

I sent him the design and the t-shirt sizes and he had them ready for me in 3 days! He came through for me at a time when I was about to lose it! They looked great and the quality was great.

Terry has my business for life. Thank you.”

Take a moment this weekend

I believe food is life and life is food. I believe a meal is meant to be enjoyed slowly with friends, along with a glass of good wine or a cold beer. I also believe that the quality of the food is more important than the quantity.

Sharing a meal dates back to the beginning of the human race and was always an intimate eating experience surrounded by people who work hard to make you feel you belong there whether its family, friends, tribe, or culture.

We live in a time where we are constantly in a rush between obligations and choices, hectic jobs, shuttling kids to their activities and moving too fast from the place you’re in to the place that you were supposed to be 2 minutes ago.

Take a moment this weekend and slowly enjoy a nice meal with someone you care about. Smile a bit more than you have been, laugh a bit more than you have been, eat a little slower than you have been, and reflect a little longer than you have been.

https://ferretbrothersmarketing.com

6 Tips and Tricks on Customizing Your Facebook Page

It’s been about two years since Facebook introduced their timelines, and a short while after that, pages were forced to conform. To this day, people still mention that they wish they had their old Facebook page back. Here are a few different tips on how to get the most out of the Facebook Timeline system for business pages.

The UI on the timeline pages makes it impossible to navigate and it’s too cluttered. Even though Facebook is one of the most used social media outlets for marketing, many people don’t have the time to look at the little things to see what they can try to customize. It’s not just about the OCD of making it look clean but it also allows the page to be more streamlined for potential clients. And although there is no ability to completely customize your timeline, there are some tweaks that you can do to help you manage and organize it.

1: ‘It’s cluttered’

You will now see a down arrow tip on your post when you post something on your page. If you can’t see it, hover over the top right part of your post and it should appear. When you click it, it brings you to a drop down menu. Click the star that says highlight.

2: ‘The pictures are cropped awkward and I would prefer to choose the composition.’

When you highlight an image it will cater more towards horizontal photographs. Depending on the shot, your subject may not be in the part that is shown automatically. This is something you can change as well. If click the arrow again it will pop up with an option to ‘reposition photo.’ You can slide the photo up and down to best show the composition of it.

3: ‘It consolidates all my pictures into one post’

If you post more than one photo at a time Facebook will consolidate your images into one post. If you are only posting a couple photos, most likely you will want Facebook to show them both off on your page. If you don’t mind it you can leave it. But if you prefer that they be shown individually you can ungroup the photos.

4: ‘I don’t want it to show when other people post on my page.’

There is a difference between not allowing fans to post on your page and not allowing others to see what is posted on your page from fans. Be it either rude customers, or other photographers ‘stopping by to say hi!’ from their page, some people don’t want them to show. Go to edit page > edit settings > post visibility. You can set it to hide or allow, you can also choose to highlight a box on your main page.

5: ‘I don’t want to have to deal with another inbox.’

People have been annoyed with yet another messaging feature. The nice thing is you don’t have to deal with it. You can also turn this feature off underneath the same edit settings panel as the previous fix. Uncheck “Allow people to contact my Page privately by showing the Message button.”

6: ‘I want to show a promotion in my cover photo.’

Well this is against facebook policy but there is another feature, you can pin something to the top of your page so its the same post for 7 days. Just click the arrow and then pick “pin to top.” It won’t allow you to highlight the photo but it will be the first thing they see when they arrive on your page. We currently have our September travel schedule posted so that if someone new comes to our page, they can see if we are going to be in their area any time soon.

The Dirty Little Secret of Search Engines

The Dirty Little Secret of Search Engines
Printed with permission from the NY Times

PRETEND for a moment that you are Google’s search engine.

Someone types the word “dresses” and hits enter. What will be the very first result?

There are, of course, a lot of possibilities. Macy’s comes to mind. Maybe a specialty chain, like J. Crew or the Gap. Perhaps a Wikipedia entry on the history of hemlines.

O.K., how about the word “bedding”? Bed Bath & Beyond seems a candidate. Or Wal-Mart, or perhaps the bedding section of Amazon.com.

“Area rugs”? Crate & Barrel is a possibility. Home Depot, too, and Sears, Pier 1 or any of those Web sites with “area rug” in the name, like area rugs.com.

You could imagine a dozen contenders for each of these searches. But in the last several months, one name turned up, with uncanny regularity, in the No. 1 spot for each and every term:

J. C. Penney.

The company bested millions of sites — and not just in searches for dresses, bedding and area rugs. For months, it was consistently at or near the top in searches for “skinny jeans,” “home decor,” “comforter sets,” “furniture” and dozens of other words and phrases, from the blandly generic (“tablecloths”) to the strangely specific (“grommet top curtains”).

This striking performance lasted for months, most crucially through the holiday season, when there is a huge spike in online shopping. J. C. Penney even beat out the sites of manufacturers in searches for the products of those manufacturers. Type in “Samsonite carry on luggage,” for instance, and Penney for months was first on the list, ahead of Samsonite.com.

To Find out why, click here.

Update of the New Year’s Rush

Well, as it turns out it looks like I was correct about the beginning of the rush. 83% of our clubs saw the rush start about the third week of January whether they marketed or not. The ones that dropped their direct mail in the last week of December to hit mailboxes in the first week of January were generally disappointed with the results. The clubs that dropped in the second or third week were extremely happy overall.

A couple of side notes this year that seemed to be a little new. February overall seemed to be a much better month this year than the previous few years and the clubs that marketed this year got a better response than they did last year. The clubs that didn’t market saw more traffic this year than last which is a nice indicator for our industry.

They strange thing this year was that the surge seemed to be much shorter than in the past. Over the years we have seen the surge go through Jan. and Feb. and then a little of March. This year we saw the end of Jan., a great Feb., and then no March. So it seems that even though Feb. was a better month, for some reason it didn’t continue beyond that. Why was this window so short this year?