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Most people that know me from the t-shirt world don’t realize that my background is in the health club industry as a club owner and business consultant for the National Fitness Business Alliance/Thomas Plummer Company for over 25 years and I currently run a 45,000 square foot gym.

So, I didn’t have anything to post today so I thought I would share with you my Goal Board System in the club.

I hope you enjoy!

A typical gym employee has a variety of duties that he or she must complete every day as part of the job. The core of every job in our business, however, can be condensed into three distinct functions that everyone on the staff needs to understand and be competent in doing on a daily basis.

These three functions are:

1. Selling memberships/training, or supporting those who do by understanding the sales process and system.

2. Providing member service that leads to higher member retention.

3. Learning to sell other services and products to people who are already members.

You may have noticed that servicing current members/personal training clients is not on this top three. That doesn’t mean that it is not important. In order to maintain the current client base, excellent training and service must be provided(see #2).

However, if prospects are not acquired and then sold, there will be no one to service. If current members/clients are not up-sold, income becomes stagnant. Every job somehow leads back to some form of sales. Thoughts?